I put all of this knowledge into a checklist design for you!
It’s important to note that you don’t need to use PR to promote every single blog post you write. However, you 100% (or perhaps 1000%) should use PR for your high-value content.
High value content is SEO content that, if you ranked for it, would almost certainly generate revenue for your business, assuming you’ve got conversion elements in place.
Use this checklist to guide your SEO optimizations and PR promotion for your top-tier content.