Guest blogging has snowballed in recent years, offering many benefits such as building a positive reputation, increasing traffic to your site, and extending your SEO metrics.
I don’t have to convince you of the benefits of guest blogging. You might already be doing it in some form.
Yet, finding quality guest blogging opportunities can be difficult sometimes. However, even when you have come across quality ones, the approaches you take will determine whether your work can succeed in publishing.
Below, we’ll discuss the importance of guest blogging, how to identify guest blogging opportunities, and how to pitch your contribution.
Considerations for Guest Blogging
1. Have a blog that caters to a particular industry.
To submit guest posts, you must have a blog with a professional design and rich content. Your site should topically fit the niche of the website you are approaching.
A popular blog that accepts guest posts receives multiple pitches a day, and the editors will evaluate your blog based on its quality upfront.
Specifically, they are interested in finding out who you are, your credentials if your writing style is suited to their audience, and how you might be able to offer them unique insights.
This is why you should always strive to produce quality content in your blog because you never know who is reading and judging it.
2. Establish social profiles
When deciding whether to accept your pitch, most editors check your social media profiles, such as Facebook, Twitter, and LinkedIn.
This is a way I watch out for SEO agencies since someone with fake followers and empty social profiles is likely to send you dubious work they probably bought on Upwork/Fiverr.
Make sure you have nicely filled out bios and links to your site on your social media profiles.
And don’t worry about having many followers if you’re using the default profile image (that white egg on Twitter). Quality is more important than quantity when it comes to your online profiles.
Sites in Your Niche That Accept Guest Posts
Those who are serious about blogging will strive to identify the thought leaders in their niche and engage with them regularly on social media.
Getting to know successful bloggers helps you work efficiently. If that’s not the case, you’ll need to find systematic ways to contact and introduce yourself to these entrepreneurs.
1. Create a list of blogs in your niche.
Getting an authority blog list is as simple as searching Google for keyword phrases that describe your niche and adding unique, high-quality sites that appear in the first 200 results.
For example, if you are an outdoor blog. Some keywords to use would be “how to pack for your next hike,” “summiting gear,” and “best shoes for mountaineering” if you intend to build a blog regarding the outdoors.
Then add all the sites you see in the results to your list after ignoring the sponsored ads.
Don’t limit yourself to one keyword. Build a comprehensive list. You can work off a list of guest posting sites, but you should also do your own research to add even more that are relevant to your niche.
You can also find a high-profile blogger from a competitor’s blog by searching “Guest post by [insert name].”
A competitor’s guest post is essentially a great way of finding the links presented by that competitor.
2. Determine whether the sites on your list accept guest posts
You should start with the prominent places and check to see if any information is given regarding guest posting guidelines on the “Contact Us” and “About Us” pages.
A lot of sites have pages labeled “Guest Posting” or “Write For Us.” Note that these links might not be displayed in a prominent place – in the header, so scan the footer and sidebar for more information.
Here are some queries you can run to determine if there are any guest posts published on the blog.
- site:domain.com “submit a guest post.”
- site:domain.com “guest post by”
- site:domain.com “contribute an article”
- site:domain.com “want to write”
- site:domain.com “submit your post.”
- site:domain.com “become a contributor.”
- site:domain.com “accepting guest posts.”
Delete the blog off your list if none of these searches produce results.
3. Verify the blog
There are many advantages to guest blogging, including growing your audience and building a reputation, but you also want to prioritize blogs that will benefit your SEO as well.
This does not mean you need to link from 100 guest posts with the keyword “how to shave,” but taking the time to moderately diversify your link profile and let Google know what other questions you offer insight on.
Here are some ways to determine if a blog is worth your time:
- The outbound links in the content must be followed.
- Check the authority of the domain.
- Finally, go to the site’s recent posts and read those.
The number of social shares indicates the vitality of a blog’s community. The list will become shorter, but only the highest quality sites matter at this point.
4. Prepare your pitch.
It’s time to work on your pitch now that you have selected the blogs you want to submit guest posts.
Look for writing guidelines on these sites.
- Many guest blogging pages link to or describe the guidelines as well.
- See if you must submit a writing sample and topic ideas to your editor.
Read and respect the guest post guidelines before submitting an article.
- Your contribution may not only be rejected, but you may also lose your credibility.
- The editors at popular sites receive dozens of submissions every day. Articles that fail to follow the guidelines are a perfect opportunity for editors to minimize the time spent wading through pitches by eliminating them mercilessly.
Always personalize your pitch.
- Make sure to spell the blogger’s and editor’s name correctly, and be careful to find the correct email address.
- Make sure your introduction is straightforward, concise, and focused on you and what you write about.
Justify your right to post as a guest.
- Write quality articles that mention your site and others. This sets specific expectations, reducing the receiving blogger’s hesitation. Your chances of landing a famous authority blog become substantially increased if your post is accepted and published.
Mention your article idea.
- Finally, give the editor the right to choose among 3 to 5 article titles. You can follow specific instructions if the blog’s guidelines say to pitch some ideas and outline detailed points and arguments.
Once you receive approval to submit a contribution for consideration, consistently deliver. Write a killer piece of content with a captivating, engaging title, so the editor or blogger doesn’t regret giving you a chance.
Additionally, make sure to send along any images, graphs, and charts required to be added. Make sure to resize them beforehand. You should do everything you can to expedite publication.
Whatever naysayers cry, guest blogging isn’t dead.
Guest blogging is one of the most affordable ways to do SEO for your website or your clients.
Don’t forget that the purpose of a guest post is not for a link back.
Guest blogging can seem like a money-making gig, but as long as you approach it as a means to make friends and build links, you will never be spammed or presented with low-quality work.
Consequently, you will be asked to guest blog by bloggers rather than the other way around if you follow all of the steps discussed above.
About the author
Hammad Afzal is a Senior SEO Expert at TechNerds Inc. He specializes in SEO, Content Marketing, and Social Media Strategy and has 3+ years of experience.