Guest blogging has snowballed in recent years, offering many benefits such as building a positive reputation, increasing traffic to your site, and extending your SEO metrics. I don’t have to convince you of the benefits of guest blogging. You might already be doing it...
Looking to hire marketing interns? Offering an internship is a great way to get extra help on projects, help a budding marketer gain experience, and develop your talent pipeline should you be looking for a full-time hire. There are many avenues to find marketing...
Have you ever noticed how some small businesses and bloggers are quoted on big media sites? If so, you’ve probably wondered how in the world they made it happen. They very well could have used HARO to score these enviable placements. HARO (Help a Reporter Out) is a...
In 2021, the world of marketing and public relations (PR) is drastically different. Even before the pandemic, the market was shifting. Now, the changes are even more severe. To survive as marketers and small business owners, you must pivot with the shifts—but how? In...
To grow your business, you need publicity. The problem is … you have no PR experience. PR takes time and effort. Sources say you need to send two to four informative, audience-centric emails per month. Plus, you’ll likely have to deal with three corporate crises in...
Executing digital PR can help you build a strong reputation online and form connections with high-authority websites and influential people.
Finding guest posting sites that are actively accepting submissions in the right categories can be tedious. You may do the research yourself but come across sites that are no longer accepting guest writers even though your content would be perfect for their blog....
Coming up with the perfect headline for your blog post to pull in readers is often the hardest part. The best headlines draw emotion and provide answers to questions that readers did not even know they had. While you should aim for novelty, there is a formula that all...
Ready for practical HARO tips from someone who has ghostwritten dozens of responses? Help a Reporter Out (HARO) is a platform that connects journalists to experts on topics that they seek information on. For example, a reporter might want to write an article about the...
A PR assistant is a cost-efficient addition to your team that can help you achieve your PR goals. In this post, we’ll discuss what they do, why you need one, training resources, and how to measure PR results.