Publicity is a brilliant career to start in 2021. Requires creativity and storytelling skills Relies on relationship building that can’t be automated (AI isn’t taking over this job any time soon) Allows you to grow in a number of directions No cap on your...
SEO and PR work together in important ways to grow your authority and traffic online. You want your business to be the number one in your market, right? Well, to do so, you need to rank in Google search results and be visible everywhere that matters to your audience....
If you think publicity for your brand is pointless, you probably haven’t been doing it correctly. When I do digital PR, it boosts brand awareness and industry authority, leading to a significant rise in my leads and sales. Would you like to know how I do it? My...
Have you ever noticed how some small businesses and bloggers are quoted on big media sites? If so, you’ve probably wondered how in the world they made it happen. They very well could have used HARO to score these enviable placements. HARO (Help a Reporter Out) is a...
In 2021, the world of marketing and public relations (PR) is drastically different. Even before the pandemic, the market was shifting. Now, the changes are even more severe. To survive as marketers and small business owners, you must pivot with the shifts—but how? In...
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